| CASE STUDIES |
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| Pop Idol |
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| Click here to see the Demonstration |
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| The Challenge: |
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| To design and develop something different for a point of sale display for Nestle in conjunction with the popular Pop Idol television show. |
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| The Solution: |
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| Pop Idol is a British television talent contest, created to find the best new young singer or “pop idol” in the UK. It is so successful that the Pop Idol series has become an international franchise. |
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| Using the instantly recognisable Pop Idol logo random flashing blue lights were incorporated into the design of the point of sale display and were activated by motion when someone walked past. |
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| The Results: |
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| With a distribution of 25,000 major retail outlets the point of sale display with lights was a huge success. |