CASE STUDIES

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Orange

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It was the most successful piece of advertising we have done, and we received a huge response from it”

The Challenge:

Create a staff incentive using sound technology to enhance the promotion.

The Solution:

Bliss Sound Direct’s sound technology has now developed to the level where it can be used to add sounds, music or spoken words to a wide range of promotional material.

When Orange wanted to offer a car as an incentive to its sales staff, Bliss Sound Direct developed from concept through to completion a specially designed box with a light sensor that activated a Formula One sound when the contents of the box were removed.

The Results:

The details of the scheme were sent out to all sales staff and was an incredibly successful incentive campaign. The use of sound technology attained an extremely positive response from all those who received the promotion.